Evaluation: Ralia Evaluation Write-up

In what ways does your media product use, develop or challenge forms and conventions of real media products ?
Firstly, the title of the film 'Deadly Love' hints the storyline of the film. The word 'Deadly' connects and is associated with many horror films. This is a common convention that horror movies do as the title of the film as it is short and already builds suspense and the audience will easily be able to guess the genre of the film. This helps the audience remember the title easier as it is the last thing shown in the trailer before the building black. This is also an aspect that we incorporated in the film.
Moreover, the settings we used in our film are typical locations used in horror films. For example, we chose to have a scene of walking through the park  because a lot of shots are surrounded by nature and isolated areas in 'real' horror films. For example, Friday the 13th the first few shots are shown in outdoor locations which look harmless e.g. a lake and a forest. The props used in our film conform to the usual horror films, for example, close ups of the weapons are shown on the opening scene, this is also a typical convention in a horror film.
How does your media product represent particular social groups?
Our film shows particular social groups as the main character is a male who takes advantage of young vulnerable girls. This represents the typical horror film where girls are always the victims. the photo on the right is an example of women being used in horror films as the victim ( the Women in Black 2) . we chose to make women the victims because this was a typical role played by women in horror films. Moreover , we chose to use teenage girls in particular because this represents our target audience. Women are seen as vulnerable and innocent so therefore why would such things as murder be wished upon them. Furthermore , this creates a 'male gaze' of filmography. The use of females as the victims catches male attention as men love to believe that they are more dominant than females, this creates a sense of power.

This photo on the left is of Dr. Raymond and Rashida walking through the park this represents social groups because these are some of the activities that young people will engage. As he placed a rose into her hand this that he wants her to feel loved, then he gets her at her most vulnerable position and goes in for the kill.



What kind of media institution might distribute your media product and why?
An institution is a company that disperses a media product for audience consumptions. A film would go to the cinema nationally or internationally. The UK film council is a media institution that has launched short films. They aim to make the UK a global centre for films amongst the worlds competitive film industry. I chose this company because they are known to support many upcoming film directors. Which is what RADDLTD needs because we are a new company and it would be good for us to have this support from this media institution to help widen out audiences. Moreover, BBC would be a good media institution  that would disperse of media product because they are committed in finding and developing new talents. However, they are picky on the films they back.

Who would be the audience for your media product?
The audience for our media product will be Teenagers . this is because various aspects of our film are aimed at teenagers such as the age of the characters, the technology used and the settings where the scenes took place. These are all aspects in which teenagers would find interesting and can relate to. We thought by having our target audience as teenagers this would be easier because we are also teenagers and we can contribute aspect of our on lives into the film.

Our film will be classed
as a 15+ film because it contains some violence , and frightening scenes which may not be appropriate for younger audiences . Before we created our film we were required to do research on the different types of thriller films in order to get a clear understanding and idea of the type of film we wanted to create,
How do you attract/ address your audience ?
In our media product , we aimed to target our target audiences attention in the opening scene of our horror film. it is important to do so in the beginning because this will capture their attention and they are more likely to want to watch the remaining of the film.To attract our audience we ensured that key aspects were met such as the costume , props , and dialogue used were the same as our target audience of teenagers . The scene where the blood is going down the drain will be interesting to the people into the goriness in horror films, also viewers who are interested in suspense and mystery will enjoy this film. we believe that the storyline of our film would attract young viewers . The storyline is about a man who is obsessed with young women and reals them in with his charm and then he murders them, this will please to our audience as some teenagers are into these type of disturbing films .
What have you learnt about technologies from the process of constructing this product?
I have learnt that in order to produce a good film, media technologies are necessary to have. For example, we used Premiere Pro to edit our film and without the use of editing our film would not be the same. In the beginning our group found it difficult in using the editing software, but with the help of my teacher it made it easier as time went on. We had to create a blog to record everything on that we did. We also had to put all of out power points onto slide share We also had to use SurveyMonkey to conduct a question for our target audience, at first it was difficult when using the technology but as time went on it became easier to use them.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 
Looking back at my preliminary coursework  I can see that my editing and filming skills have improved drastically. Now that we have completed our film it is clear that we have developed our skills and we are now more advanced and have learned a lot throughout this course. I can see that we have improved in using different camera shots and angles effectively. Overall, I feel       that if i could complete another film that it would be even better than our first one because now we know what we need to do and know how to use the media technologies effectively in order to make our film run more smoothly. I think doing the preliminary coursework was a good way in measuring our progress to see where we are now, I believe that know that we have completed our film that our other films and productions produced  by RADDLTD. would be much better.